Alternatives/Finviz
Best for: A fast whole-market screener and heatmapSterling vs Finviz
Finviz is how a lot of people find names: screener, heatmap, snapshot. Sterling is how you study a short list once you have it. Finviz Elite adds more data; it still is not a sector-research product.
Updated 2026-08-20. Sterling is a financial analytics platform that tracks 500+ companies across 28 sectors, with curated company-specific KPIs and hosted SEC filings.
Direct recommendation
Screen in Finviz (or Koyfin). When a name survives the screen, open Sterling for KPIs and the sector it sits in.
Pricing and features
| Sterling | Finviz | |
|---|---|---|
| Standardized metrics | ||
| Company-specific KPIs | ||
| Sector deep-dive reports | ||
| Context-aware AI chat | ||
| Side-by-side comparisons | ||
| Mega Chart overlays | ||
| Revenue flow (Sankey) | ||
| SEC filings viewer | ||
| 10+ years of history | ||
| Instant access, no sales call | ||
| Price | Free / $19 Pro | Free / Elite |
= limited support
Where Sterling wins
- Company-specific KPIs and full sector reports, not a snapshot table
- Sourced, quarterly-updated operating series
- A free research layer that is not the Elite upsell
Where Finviz wins
- Screening the entire US market in one view
- Heatmaps, maps, and a dense snapshot per ticker
- Speed: Finviz is built to scan, not to narrate a sector
FAQ
Is Sterling a Finviz alternative?
Not as a screener. Sterling does not attempt whole-market scans. It is an alternative when you already have a ticker and want operating KPIs or a sector comparison.
Does Sterling have a heatmap?
No. Finviz's heatmap is one of the reasons to keep using Finviz. Sterling's equivalent view is a sector ranking table, not a color map of the S&P.
What does Sterling cost compared with Finviz Elite?
Sterling charts are free; Pro AI is $19/month. Finviz Elite is a paid screener/data upgrade. They stack rather than replace each other.