Line chart: eBay Active Buyers for eBay Inc.. Q2 2025-Q2 2026, values in millions. Active buyers: 134 in Q2 2025 to 136 in Q2 2026.
Active buyers
eBay Advertising GMV Penetration
Table: eBay Advertising GMV Penetration for eBay Inc.. 3 rows across Q2 2026.
Q2 2026
Total advertising revenue ($M)
596
First-party advertising revenue ($M)
570
Advertising as % of GMV
2.7
eBay Gross Merchandise Volume
Line chart: eBay Gross Merchandise Volume for eBay Inc.. Q2 2025-Q2 2026, values in usd_billions. GMV: 19.514 in Q2 2025 to 22.398 in Q2 2026.
GMV
eBay Take Rate
Line chart: eBay Take Rate for eBay Inc.. FY 2023-FY 2025. Take rate: 13.81 in FY 2023 to 13.94 in FY 2025.
Take rate
Employee Count
Line chart: Employee Count for eBay Inc.. 1998-2025. Employees: 138 in 1998 to 12,300 in 2025, peaking at 34,600 in 2014.
Employees
Revenue by Product/Service
Bar chart: Revenue by Product/Service for eBay Inc.. 2021-Q3-2026-Q2, values in B. In 2026-Q2: Marketplaces 2.538, Advertising Revenues 0.596, Payments 0, Marketing Services & Other Revenues 0, StubHub 0.
Revenue by Geography
Bar chart: Revenue by Geography for eBay Inc.. 2021-Q3-2026-Q2, values in B. In 2026-Q2: United States 1.757, Rest of World 0.66, UNITED KINGDOM 0.387, China 0.33, GERMANY 0, KOREA, REPUBLIC OF 0.