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Produces luxury and premium automobiles, vans, and related services worldwide under the Mercedes-Benz, Mercedes-AMG, and Mercedes-Maybach brands.
| Model | Current Platform | Launch Year | Next-Gen Platform |
|---|---|---|---|
| EQS Sedan (W297) | EVA2 | 2021 | MMA (high-end variant) or MRA-derived flex platform; EVA2 succession unclear |
| EQS SUV (X296) | EVA2 | 2022 | MMA (high-end variant); EVA2 retired 2027 to 2028 |
| EQE Sedan (V295) | EVA2 | 2022 | MMA |
| EQE SUV (X294) | EVA2 | 2022 | MMA |
| EQA / EQB | MFA EV (legacy) | 2021 / 2021 | MMA (replacing MFA EV completely; both retire by 2026 to 2027) |
| EQE AMG variants | EVA2 + AMG mods | 2023 | AMG.EA (performance BEV platform); confirmed for late 2026 |
| G-Class Electric (G580) | G-EV (dedicated) | 2024 | G-EV updates; G-EV is its own platform unrelated to MMA |
| smart #1 + smart #3 | SEA (Geely) | 2023 / 2024 | SEA continues; smart is 50/50 Mercedes-Geely JV using Geely architecture |
| CLA Electric (W118) | MMA (first MMA vehicle) | 2026 (launch) | MMA continues; first MMA model |
| Next-gen GLA / GLB | MMA | 2026 to 2027 | MMA |
| MMA-based C-Class Electric | MMA | 2027 | MMA; replaces legacy ICE C-Class with BEV variant on MMA |
| MB.EA large premium (CANCELLED) | N/A | Planned 2025+ | CANCELLED May 2024; next-gen S-Class + E-Class use flex MRA-derived platform with BEV variants instead |
| VAN.EA commercial | VAN.EA (dedicated commercial) | 2026 | Confirmed; eSprinter successor + flexible chassis for commercial buyers |
| AMG.EA performance | AMG.EA (dedicated performance) | Late 2026 | Confirmed; high-performance BEV platform for AMG-badge models |

$MBGAF
Produces luxury EVs across the EQ lineup including EQS flagship sedan, EQE, EQA, and EQB spanning sedan, SUV, and crossover segments. One of the world's premier luxury automakers with €150B+ revenue and 130K+ BEV deliveries in 2024. Investing heavily in its MB.EA electric-first platform architecture while maintaining a flexible approach to the ICE-to-EV transition timeline.
Key Milestones
Daimler-Benz formed via merger of Daimler Motoren Gesellschaft and Benz & Cie: uniting the lineage of Karl Benz (1885 first car) and Gottlieb Daimler (1885 motorcycle). The world's oldest premium automaker.
Mercedes-Benz BlueZERO concept previews the brand's electric strategy at the Frankfurt Motor Show: three powertrain variants (BEV/EREV/FCV), foreshadowing Mercedes' multi-path electrification approach.
B-Class Electric Drive launches in U.S.: built with Tesla powertrain partnership (Tesla supplies the drive unit and battery pack), Mercedes' first true BEV. Compliance-driven and discontinued in 2017.
Reveals EQ sub-brand at Paris Motor Show with Generation EQ concept: signaling all-EV product family and Mercedes' strategic separation of electric models from ICE-namesake products.
EQC SUV launches as the first production Mercedes-EQ vehicle: built on a modified GLC platform; modest sales but establishes the EQ retail presence ahead of dedicated-platform models.
EQS luxury sedan unveiled with 0.20 drag coefficient: the world's most aerodynamic production car; first model on the EVA dedicated electric platform and Mercedes' S-Class electric flagship.
Announces 'all-electric where market conditions allow' strategy by 2030 with €40B EV investment plan: explicit hedge language reflects Daimler's caution after Volkswagen's all-in EV pivot.
Cancels next-gen MB.EA Large platform for EQS/EQE successors: shifting strategy as luxury EV demand softens; Mercedes will instead extend the existing EVA platform and integrate EVs with ICE namesakes.
Cuts EQS production to single shift in Q4: sales fell ~52% year-over-year amid demand and design pushback; the EQS becomes a cautionary tale for clean-sheet luxury EVs.
Reveals all-electric CLA on the new MMA platform: integrating EVs into traditional model nameplates rather than EQ sub-brand; new naming strategy reflects retreat from EQ-only branding.
Announces pause of U.S. EQE/EQS production from Sept 1, 2025 amid the looming end of EV tax credits: Tuscaloosa plant absorbs hit as Mercedes pivots U.S. focus back to ICE/PHEV models.
Unveils next-gen EQS facelift with 926 km WLTP range, 800V architecture, and steer-by-wire: Mercedes' attempt to recover lost ground with the rebooted flagship before MMA-platform replacements arrive.