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| Period | Cigarette shipments (billion sticks) | Year-over-year change (%) |
|---|---|---|
| FY 2024 | 68.582 | |
| FY 2025 | 61.752 | -10 |
| Q2 2025 | 16.066 | |
| Q2 2026 | 15.554 | -3.2 |
| Period | Marlboro total category share (%) | Premium segment share (%) |
|---|---|---|
| FY 2024 | 41.7 | |
| FY 2025 | 40.5 | 59.4 |
| Q2 2026 | 39.5 | 59.6 |
| Period | on! shipments (million cans) | Year-over-year change (%) |
|---|---|---|
| FY 2024 | 160.3 | |
| FY 2025 | 177.8 | 10.9 |
| Q2 2026 | 49.9 | -4.2 |