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| Period | Cigarette shipments (billion units) | Year-over-year change (%) |
|---|---|---|
| FY 2024 | 616.8 | |
| FY 2025 | 607.4 | -1.5 |
| Q2 2026 | 156.9 | 1.1 |
| Period | HTU shipments (billion units) | Year-over-year change (%) |
|---|---|---|
| FY 2024 | 139.7 | |
| FY 2025 | 155.1 | 11 |
| Q2 2026 | 41.8 | 7.6 |
| Metric | Value |
|---|---|
| Adult smoke-free consumers, Dec 2025 (millions) | 43 |
| Smoke-free markets, year-end 2025 | 106 |
| Smoke-free share of 2025 net revenues (%) | 41.5 |
| Smoke-free markets, Q2 2026 | 109 |
| Smoke-free share of Q2 2026 net revenues (%) | 42 |
| Employees at December 31, 2025 | 84,900 |
| Period | ZYN shipments | Unit |
|---|---|---|
| FY 2025 | 794 | million cans |
| Q4 2025 | 196 | million cans |
| Q2 2026 | 2.9 | billion pouches |