Apparel, Fashion & Lifestyle
Apparel Channel
Direct-ish mix, with the definitions attached
Tapestry is ~87% DTC. Ralph Lauren retail is 68%. Crocs DTC is 52%. Birkenstock DTC is 38%. Gap's 39% is online vs stores. AEO's 39% is digital. These are not the same statistic.
Wholesale / store / B2BDirect / digital / DTC
Owned store counts
Gap 2,474 company-operated plus about 1,000 franchise. American Eagle 1,168. Abercrombie 829 owned. Crocs 514 including outlets and kiosks.
| Company | Owned stores | As of | Note |
|---|---|---|---|
| Gap | 2,474 company-operated; ~1,000 franchise | January 31, 2026 | Old Navy, Gap, Banana Republic, Athleta. Athleta net sales were down 9% for the year. |
| American Eagle | 1,168 | January 31, 2026 | AE 805, Aerie 332, Todd Snyder 23, Unsubscribed 8. |
| Abercrombie | 829 owned | January 31, 2026 | Abercrombie 306, Hollister 523. |
| Crocs | 514 | December 31, 2025 | Crocs Brand 439, HEYDUDE 75. Includes outlets, kiosks, and store-in-store. |
