Restaurants, Travel and Leisure OTAs

The take, not the trip

Booking $26.92B, Expedia $14.73B, Airbnb $12.24B. That is GAAP revenue, about 12% to 13% of each company's booking pool.

Gross bookings, not revenue

Booking $186.1B gross bookings (merchant $130.0B, agency $56.1B). Expedia $119.6B. Airbnb $91.3B GBV. These are not revenue.

Reported revenue versus gross bookings

Same 2025 prints, grouped. GAAP is the short bar. Gross bookings or GBV is the long bar. Airbnb GBV here is the 10-K $91.273B.
GAAP revenueGross bookings / GBV

Take-rate is revenue over bookings

Booking 14.5% ($26.917B / $186.1B). Airbnb 13.4% ($12.241B / $91.273B). Expedia 12.3% ($14.733B / $119.590B). Derived. Denominators are not identical.

Booking merchant versus agency

Merchant gross bookings $130.0B. Agency $56.1B. This is the booking pool split, not merchant versus agency GAAP revenue.

Nights are not one statistic

Booking 1,235 million room nights. Airbnb 533.0 million nights and seats. Expedia 415.4 million booked room nights. Airbnb includes seats. Do not read the middle bar as hotel rooms only.

Airbnb nights by host region

2025: EMEA 215 million, North America 158 million, Latin America 90 million, Asia Pacific 70 million. Sum 533 million. Seats included.

Airbnb average nights per booking

Company average 3.7 nights in 2025 (3.8 in 2024), excluding experiences and services. North America 4.1, EMEA 3.8, Latin America 3.6, Asia Pacific 3.3.
RegionAverage nightsNote
Company average3.73.8 nights in 2024. Excludes experiences and services.
North America4.12025 regional average
EMEA3.82025 regional average
Latin America3.62025 regional average
Asia Pacific3.32025 regional average

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Restaurants, Travel and Leisure OTAs: Market Data | Sterling