Restaurants, Travel and Leisure
Restaurants, Travel and Leisure OTAs
The take, not the trip
Booking $26.92B, Expedia $14.73B, Airbnb $12.24B. That is GAAP revenue, about 12% to 13% of each company's booking pool.
Gross bookings, not revenue
Booking $186.1B gross bookings (merchant $130.0B, agency $56.1B). Expedia $119.6B. Airbnb $91.3B GBV. These are not revenue.
Reported revenue versus gross bookings
Same 2025 prints, grouped. GAAP is the short bar. Gross bookings or GBV is the long bar. Airbnb GBV here is the 10-K $91.273B.
GAAP revenueGross bookings / GBV
Take-rate is revenue over bookings
Booking 14.5% ($26.917B / $186.1B). Airbnb 13.4% ($12.241B / $91.273B). Expedia 12.3% ($14.733B / $119.590B). Derived. Denominators are not identical.
Booking merchant versus agency
Merchant gross bookings $130.0B. Agency $56.1B. This is the booking pool split, not merchant versus agency GAAP revenue.
Nights are not one statistic
Booking 1,235 million room nights. Airbnb 533.0 million nights and seats. Expedia 415.4 million booked room nights. Airbnb includes seats. Do not read the middle bar as hotel rooms only.
Airbnb nights by host region
2025: EMEA 215 million, North America 158 million, Latin America 90 million, Asia Pacific 70 million. Sum 533 million. Seats included.
Airbnb average nights per booking
Company average 3.7 nights in 2025 (3.8 in 2024), excluding experiences and services. North America 4.1, EMEA 3.8, Latin America 3.6, Asia Pacific 3.3.
| Region | Average nights | Note |
|---|---|---|
| Company average | 3.7 | 3.8 nights in 2024. Excludes experiences and services. |
| North America | 4.1 | 2025 regional average |
| EMEA | 3.8 | 2025 regional average |
| Latin America | 3.6 | 2025 regional average |
| Asia Pacific | 3.3 | 2025 regional average |