KPI data tables

HubSpot operating metrics behind the KPI charts, newest period first (up to 24 periods per chart). Periods use each company's own fiscal labels where the source does; each table names its source.

HubSpot Average Subscription Revenue Per Customer (Quarterly) (USD)
PeriodAverage subscription revenue per customer
Q2 202611,800
Q1 202611,722
Q4 202511,683
Q3 202511,578
Q2 202511,310
Q1 202511,038
Q4 202411,312
Q3 202411,235
Q2 202411,215
Q1 202411,447

Source: HubSpot earnings releases furnished on Form 8-K Exhibit 99.1 (quarterly ASRPC as reported). Q1 2024 $11,447; Q2 2024 $11,215; Q3 2024 $11,235; Q4 2024 $11,312; Q1 2025 $11,038; Q2 2025 $11,310; Q3 2025 $11,578; Q4 2025 $11,683; Q1 2026 $11,722; Q2 2026 $11,800. Form 10-Q for the quarter ended June 30, 2026 confirms Q2 2026 $11,800 versus Q2 2025 $11,310. Annual 10-K ASRPC ($11,414 in 2025, $11,343 in 2024, $11,384 in 2023) is a full-year average and is not plotted here.

HubSpot Calculated Billings (Quarterly) (USD millions)
PeriodCalculated billings
Q2 2026929.7
Q1 2026912.3
Q4 2025971.4
Q3 2025804
Q2 2025814.3
Q1 2025766.8
Q4 2024767.6
Q3 2024681
Q2 2024648
Q1 2024641

Source: HubSpot earnings releases furnished on Form 8-K Exhibit 99.1, where calculated billings is defined as total revenue plus the sequential change in total deferred revenue. Press-release figures: Q4 2024 $767.6 million; Q1 2025 $766.8 million; Q2 2025 $814.3 million; Q3 2025 $804.0 million; Q4 2025 $971.4 million; Q1 2026 $912.3 million; Q2 2026 $929.7 million. Q1 to Q3 2024 figures are CFO Kate Bueker prepared remarks on the earnings calls (Q1 2024 $641 million; Q2 2024 $648 million; Q3 2024 $681 million), rounded to the nearest million.

HubSpot Customers (Quarterly) (count)
PeriodCustomers
Q2 2026306,446
Q1 2026299,458
Q4 2025288,706
Q3 2025278,880
Q2 2025267,982
Q1 2025258,258
Q4 2024247,939
Q3 2024238,128
Q2 2024228,054
Q1 2024216,840
Q4 2023205,091

Source: HubSpot Form 10-K for the year ended December 31, 2025, Item 7 Key Business Metrics (288,706 at Dec 31, 2025; 247,939 at Dec 31, 2024; 205,091 at Dec 31, 2023). Quarterly period-end counts from HubSpot earnings releases furnished on Form 8-K Exhibit 99.1: Q1 2024 216,840; Q2 2024 228,054; Q3 2024 238,128; Q1 2025 258,258; Q2 2025 267,982; Q3 2025 278,880; Q1 2026 299,458; Q2 2026 306,446. Form 10-Q for the quarter ended June 30, 2026 confirms 306,446 and the year-ago 267,982.

HubSpot Deferred Revenue (Quarterly) (USD millions)
PeriodTotal deferred revenue
Q2 20261,062.73
Q1 20261,044.75
Q4 20251,013.44
Q3 2025888.77
Q2 2025894.29
Q1 2025840.88
Q4 2024788.22
Q3 2024723.83
Q2 2024712.72
Q1 2024701.79
Q4 2023677.96
Q3 2023582.49
Q2 2023590.5
Q1 2023577.27
Q4 2022545.78
Q3 2022473.72
Q2 2022474.09
Q1 2022462.62
Q4 2021434.89
Q3 2021375.88

Source: HubSpot consolidated balance sheets in Form 10-K and Form 10-Q, SEC XBRL us-gaap:ContractWithCustomerLiabilityCurrent plus us-gaap:ContractWithCustomerLiabilityNoncurrent (https://data.sec.gov/api/xbrl/companyconcept/CIK0001404655/us-gaap/ContractWithCustomerLiabilityCurrent.json, https://data.sec.gov/api/xbrl/companyconcept/CIK0001404655/us-gaap/ContractWithCustomerLiabilityNoncurrent.json). Later filing wins on restatement. Window Q3 2021–Q2 2026.

HubSpot Net Revenue Retention (Quarterly) (percent)
PeriodNet revenue retention
Q2 2026102
Q1 2026103
Q4 2025105
Q3 2025103
Q2 2025103
Q1 2025102

Source: HubSpot earnings-call prepared remarks (CFO Kate Bueker): Q1 2025 102%; Q2 2025 103%; Q3 2025 103% (flat sequentially); Q4 2025 105%; Q1 2026 103%; Q2 2026 102%. Form 10-K for the year ended December 31, 2025, Item 7 Key Business Metrics: full-year NRR 103.5% (2025), 101.8% (2024), 103.0% (2023) under the current methodology. Prior methodology was 102.2% (2024) and 103.9% (2023). Quarterly call figures are as stated and are not restated to tenths.

HubSpot Remaining Performance Obligations (Quarterly) (USD billions)
PeriodRemaining performance obligations (contracts over one year)
Q2 20261.7
Q1 20261.7
Q4 20251.6
Q3 20251.4
Q2 20251.3
Q1 20251.136
Q4 20241
Q3 20240.9397
Q2 20240.8672
Q1 20240.8271
Q4 20230.807
Q3 20230.687
Q2 20230.6719
Q1 20230.6223
Q4 20220.5549
Q3 20220.465
Q2 20220.4237
Q1 20220.4069
Q4 20210.3766
Q3 20210.3297

Source: HubSpot Form 10-K and Form 10-Q remaining-performance-obligation notes, SEC XBRL us-gaap:RevenueRemainingPerformanceObligation (undimensioned USD, https://data.sec.gov/api/xbrl/companyconcept/CIK0001404655/us-gaap/RevenueRemainingPerformanceObligation.json). Later filing wins on restatement. Window Q3 2021–Q2 2026. Chart in USD billions.

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