KPI data tables
HubSpot operating metrics behind the KPI charts, newest period first (up to 24 periods per chart). Periods use each company's own fiscal labels where the source does; each table names its source.
| Period | Average subscription revenue per customer |
|---|---|
| Q2 2026 | 11,800 |
| Q1 2026 | 11,722 |
| Q4 2025 | 11,683 |
| Q3 2025 | 11,578 |
| Q2 2025 | 11,310 |
| Q1 2025 | 11,038 |
| Q4 2024 | 11,312 |
| Q3 2024 | 11,235 |
| Q2 2024 | 11,215 |
| Q1 2024 | 11,447 |
Source: HubSpot earnings releases furnished on Form 8-K Exhibit 99.1 (quarterly ASRPC as reported). Q1 2024 $11,447; Q2 2024 $11,215; Q3 2024 $11,235; Q4 2024 $11,312; Q1 2025 $11,038; Q2 2025 $11,310; Q3 2025 $11,578; Q4 2025 $11,683; Q1 2026 $11,722; Q2 2026 $11,800. Form 10-Q for the quarter ended June 30, 2026 confirms Q2 2026 $11,800 versus Q2 2025 $11,310. Annual 10-K ASRPC ($11,414 in 2025, $11,343 in 2024, $11,384 in 2023) is a full-year average and is not plotted here.
| Period | Calculated billings |
|---|---|
| Q2 2026 | 929.7 |
| Q1 2026 | 912.3 |
| Q4 2025 | 971.4 |
| Q3 2025 | 804 |
| Q2 2025 | 814.3 |
| Q1 2025 | 766.8 |
| Q4 2024 | 767.6 |
| Q3 2024 | 681 |
| Q2 2024 | 648 |
| Q1 2024 | 641 |
Source: HubSpot earnings releases furnished on Form 8-K Exhibit 99.1, where calculated billings is defined as total revenue plus the sequential change in total deferred revenue. Press-release figures: Q4 2024 $767.6 million; Q1 2025 $766.8 million; Q2 2025 $814.3 million; Q3 2025 $804.0 million; Q4 2025 $971.4 million; Q1 2026 $912.3 million; Q2 2026 $929.7 million. Q1 to Q3 2024 figures are CFO Kate Bueker prepared remarks on the earnings calls (Q1 2024 $641 million; Q2 2024 $648 million; Q3 2024 $681 million), rounded to the nearest million.
| Period | Customers |
|---|---|
| Q2 2026 | 306,446 |
| Q1 2026 | 299,458 |
| Q4 2025 | 288,706 |
| Q3 2025 | 278,880 |
| Q2 2025 | 267,982 |
| Q1 2025 | 258,258 |
| Q4 2024 | 247,939 |
| Q3 2024 | 238,128 |
| Q2 2024 | 228,054 |
| Q1 2024 | 216,840 |
| Q4 2023 | 205,091 |
Source: HubSpot Form 10-K for the year ended December 31, 2025, Item 7 Key Business Metrics (288,706 at Dec 31, 2025; 247,939 at Dec 31, 2024; 205,091 at Dec 31, 2023). Quarterly period-end counts from HubSpot earnings releases furnished on Form 8-K Exhibit 99.1: Q1 2024 216,840; Q2 2024 228,054; Q3 2024 238,128; Q1 2025 258,258; Q2 2025 267,982; Q3 2025 278,880; Q1 2026 299,458; Q2 2026 306,446. Form 10-Q for the quarter ended June 30, 2026 confirms 306,446 and the year-ago 267,982.
| Period | Total deferred revenue |
|---|---|
| Q2 2026 | 1,062.73 |
| Q1 2026 | 1,044.75 |
| Q4 2025 | 1,013.44 |
| Q3 2025 | 888.77 |
| Q2 2025 | 894.29 |
| Q1 2025 | 840.88 |
| Q4 2024 | 788.22 |
| Q3 2024 | 723.83 |
| Q2 2024 | 712.72 |
| Q1 2024 | 701.79 |
| Q4 2023 | 677.96 |
| Q3 2023 | 582.49 |
| Q2 2023 | 590.5 |
| Q1 2023 | 577.27 |
| Q4 2022 | 545.78 |
| Q3 2022 | 473.72 |
| Q2 2022 | 474.09 |
| Q1 2022 | 462.62 |
| Q4 2021 | 434.89 |
| Q3 2021 | 375.88 |
Source: HubSpot consolidated balance sheets in Form 10-K and Form 10-Q, SEC XBRL us-gaap:ContractWithCustomerLiabilityCurrent plus us-gaap:ContractWithCustomerLiabilityNoncurrent (https://data.sec.gov/api/xbrl/companyconcept/CIK0001404655/us-gaap/ContractWithCustomerLiabilityCurrent.json, https://data.sec.gov/api/xbrl/companyconcept/CIK0001404655/us-gaap/ContractWithCustomerLiabilityNoncurrent.json). Later filing wins on restatement. Window Q3 2021–Q2 2026.
| Period | Net revenue retention |
|---|---|
| Q2 2026 | 102 |
| Q1 2026 | 103 |
| Q4 2025 | 105 |
| Q3 2025 | 103 |
| Q2 2025 | 103 |
| Q1 2025 | 102 |
Source: HubSpot earnings-call prepared remarks (CFO Kate Bueker): Q1 2025 102%; Q2 2025 103%; Q3 2025 103% (flat sequentially); Q4 2025 105%; Q1 2026 103%; Q2 2026 102%. Form 10-K for the year ended December 31, 2025, Item 7 Key Business Metrics: full-year NRR 103.5% (2025), 101.8% (2024), 103.0% (2023) under the current methodology. Prior methodology was 102.2% (2024) and 103.9% (2023). Quarterly call figures are as stated and are not restated to tenths.
| Period | Remaining performance obligations (contracts over one year) |
|---|---|
| Q2 2026 | 1.7 |
| Q1 2026 | 1.7 |
| Q4 2025 | 1.6 |
| Q3 2025 | 1.4 |
| Q2 2025 | 1.3 |
| Q1 2025 | 1.136 |
| Q4 2024 | 1 |
| Q3 2024 | 0.9397 |
| Q2 2024 | 0.8672 |
| Q1 2024 | 0.8271 |
| Q4 2023 | 0.807 |
| Q3 2023 | 0.687 |
| Q2 2023 | 0.6719 |
| Q1 2023 | 0.6223 |
| Q4 2022 | 0.5549 |
| Q3 2022 | 0.465 |
| Q2 2022 | 0.4237 |
| Q1 2022 | 0.4069 |
| Q4 2021 | 0.3766 |
| Q3 2021 | 0.3297 |
Source: HubSpot Form 10-K and Form 10-Q remaining-performance-obligation notes, SEC XBRL us-gaap:RevenueRemainingPerformanceObligation (undimensioned USD, https://data.sec.gov/api/xbrl/companyconcept/CIK0001404655/us-gaap/RevenueRemainingPerformanceObligation.json). Later filing wins on restatement. Window Q3 2021–Q2 2026. Chart in USD billions.