Athletic Footwear Running

ASICS, On, and HOKA in USD at last report. These are not Circana running-share numbers. On and ASICS still sell lifestyle product, and HOKA now sells trail and lifestyle too.

HOKA grew 16% to $2.59B in FY2026. UGG is still slightly larger at $2.74B. The running brand has not yet become the whole company.

Apparel and accessories reached 7.0% of 2025 sales, up 190 basis points, from a small base. The toe-to-head story is early.

APAC nearly doubled in 2025 and crossed CHF 500 million. Americas is still more than half of sales.