Register for a premium account to gain access to Sterling AI.
Get StartedThings you can ask Sterling:
Designs and sells graphics processing units for gaming, professional visualization, data centers, and automotive.
Designs the NVIDIA DRIVE platform β the dominant high-performance compute system for autonomous vehicles. Its Orin and next-gen Thor chips power the autonomous driving stacks of Mercedes, JLR, BYD, Hyundai, and dozens of AV startups. Also provides simulation (DRIVE Sim / Omniverse) and mapping infrastructure used by the industry at large.
Chip Design
Software / AI
Key Milestones
Founded April 5 1993 by Jensen Huang, Chris Malachowsky, and Curtis Priem at a Denny's diner in San Jose with $40K seed; original mission was 3D graphics for gaming. Decades later this GPU lineage would become the foundation of automotive AI compute via the DRIVE platform.
DRIVE platform launched at CES 2015. DRIVE PX (Tegra X1, Maxwell GPU) introduced as the first AI in-car computer for autonomous driving development; DRIVE CX positioned as a digital cockpit SoC. NVIDIA's first dedicated automotive product line.
DRIVE PX 2 announced at CES 2016 β Pascal-architecture, 8 TFLOPS, dual Tegra X2 SoCs. Tesla immediately adopted PX 2 as the brain of HW2 (announced Oct 2016). Marked NVIDIA's transition from cockpit chip vendor to autonomous compute platform.
DRIVE Pegasus announced for Level 5 robotaxi development at CES β twin Xavier SoCs + dual NVIDIA GPUs delivering 320 TOPS. First chip explicitly designed for fully driverless operation.
DRIVE Orin announced with 254 TOPS β Mercedes-Benz, JLR, Volvo, BYD, NIO, XPeng, and Hyundai signed on. Became the dominant L2+/L3 chip platform for premium EVs through 2025.
BYD and Lucid Group named as DRIVE Orin customers at GTC β most consequential GTC for automotive partnerships; began shift away from Mobileye monoculture toward NVIDIA dual-supplier strategy among Chinese EV makers.
Atlan SoC cancelled at GTC; replaced with DRIVE Thor (Grace + Blackwell-derived GPU) targeting 2,000 TOPS. Single-chip SoC unifying ADAS, cockpit, infotainment compute β designed to win 2025-2027 design cycles.
DRIVE Thor expanded with Blackwell GPU at GTC; BYD, XPeng, Li Auto adoption confirmed β Chinese EV makers committed to Thor as the next-gen ADAS chip. Established NVIDIA as China's premium ADAS chip default.
JLR confirmed 2026 launch on DRIVE AGX Orin platform β 6-year multi-vehicle agreement covering Range Rover, Defender, Discovery. Strategic European OEM win.
DRIVE AGX Hyperion platform achieved ASIL-D safety certification and TUV cybersecurity certs β cleared major regulatory hurdle for L3 OEM deployments. Differentiator vs Qualcomm/Mobileye.
DRIVE Thor with Blackwell ships to first OEM customers (XPeng, Li Auto, BYD initial volumes). 2,000 TOPS centralized compute became China's premium-tier ADAS standard.