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Designs, develops, manufactures, and sells electric vehicles, energy generation, and storage systems.
Countries and regions where Tesla EVs are sold
• Updated: Feb 2026
Optimus Gen 2/3 humanoid robot designed for factory labor and eventually consumer use. Targeting <$20K at scale.
Key Milestones
Tesla Bot announced at AI Day 1 — Elon Musk reveals concept with placeholder spandex-clad dancer; specs proposed: 173cm, 56kg, 5mph walk, 20kg payload; thesis: leverage Tesla autopilot AI + Dojo training compute for humanoid
AI Day 2 — Bumble C prototype (development mule, untethered) walks on stage and waves; 'sleeker' Optimus shell unit shown carried by engineers; Musk targets <$20K consumer price at scale, frames Optimus as larger long-term opportunity than vehicles
Investor Day 2023 demo — Optimus walks smoothly on factory floor, hands shown placing parts; Musk says Optimus will eventually be Tesla's 'most valuable product' and exceed automotive in market cap
Optimus Gen 2 unveiled in video — 22kg lighter than Gen 1, 30% faster walk (~3 mph), 11-DoF hands with tactile fingertips, integrated electronics replacing exposed wiring, 2-DoF actuated neck; demonstrates squat + egg manipulation
We, Robot event at Warner Bros. lot — dozens of Optimus units serve drinks, dance, interact with guests; Musk targets <$30K consumer price; later confirmed many units were teleoperated, drawing skepticism but generating 100M+ media impressions
Optimus dexterity milestone — videos show robot handling raw eggs, folding shirts, sorting Lego bricks; Tesla highlights end-to-end neural net hand training on consumer-grade tasks
Q4 2024 earnings call — Musk targets 'thousands' of Optimus units in 2025 at Fremont pilot line; reveals plan to use Optimus for Tesla internal production tasks first before consumer release
Optimus shown autonomously folding laundry + sorting batteries at Tesla Fremont pilot — first publicly verified end-to-end autonomous deployment inside Tesla factory environment; counters teleoperation skepticism from We, Robot event
Optimus walks outside Tesla facility autonomously — uneven-terrain demonstration video released; Musk re-affirms 'most valuable Tesla product' thesis on Q2 2025 earnings call
Optimus Gen 3 hardware revealed in Tesla shareholder presentation — new hand design (22-DoF, tendon-driven), redesigned feet with toe joints, 2x faster forearm actuators; targets <$20K BOM at scale
Optimus pilot line operational at Fremont — Musk states ~5K Optimus units produced in 2025 (vs. earlier targets of 10K+); first time Tesla discloses unit-level production metric for humanoid
Optimus V3 unveiled at Tesla event — refined Gen 3 hardware with longer arms + 3-DoF feet, redesigned forearm actuators, 22-DoF tendon-drive hands matching human dexterity; Musk targets 50K-100K production in 2026