Ford Motor Sales Availability
Countries and regions where Ford passenger cars are sold
Offers mainstream EVs through its Model e division including the Mustang Mach-E crossover and F-150 Lightning pickup truck. One of America's largest automakers with $170B+ revenue and ~100K EV deliveries in 2024. Restructured into separate Model e (EV), Ford Blue (ICE), and Ford Pro (commercial) divisions to sharpen EV focus while leveraging truck and commercial vehicle strength.
Product Lineup Timeline
Key Milestones
Ford Motor Company founded in Dearborn, Michigan by Henry Ford — pioneers moving assembly line in 1913 with Model T, becoming the template for 20th-century mass production and global ICE dominance.
Ford launches Th!nk City EV pilot in Norway, acquired through Pivco — early experimentation in city EV; Ford sells Th!nk in 2003 after limited market success.
Focus Electric launches as Ford's first modern BEV — a compliance car with limited 76-mile range and modest volume; foreshadows but does not anchor Ford's later EV pivot.
Mustang Mach-E unveiled at LA Auto Show — Ford's first dedicated EV nameplate and Mustang-brand SUV crossover. Controversial use of the iconic Mustang badge but commercially successful.
Mustang Mach-E first deliveries — Ford's first ground-up BEV reaches U.S. customers as a 2021 model; the model becomes Ford's most successful new EV launch and validates the Tesla-rival approach.
F-150 Lightning unveiled at Dearborn — pre-orders surge past 200,000 within two weeks; the electric F-150 becomes a defining moment for U.S. EV consumer adoption beyond early-adopter Tesla buyers.
F-150 Lightning production starts at Rouge Electric Vehicle Center — the first electric pickup from a Detroit Three OEM, beating Chevrolet Silverado EV and Ram 1500 Lightning to retail.
First major automaker to adopt Tesla's NACS plug — opens Supercharger access for Ford EVs starting 2024 and triggers cascade as GM, Rivian, Volvo, Mercedes follow within weeks.
Cuts F-150 Lightning production capacity in half due to softer-than-expected demand — early signal of U.S. EV demand softness in mass-market truck segment ahead of broader 2024 pullback.
F-150 Lightning owners gain access to 15,000+ Tesla Superchargers via NACS adapter on Feb 29 — Ford becomes the first non-Tesla brand to access Superchargers, validating the May 2023 partnership.
Cancels three-row electric SUV — pivots EV strategy to a smaller, lower-cost platform with $1.9B writedown. Ford's most explicit U.S.-EV-strategy reset of the 2020s.
Announces end of F-150 Lightning production — Ford pivots to next-generation low-cost EV truck platform from California-based Skunkworks team led by ex-Tesla engineers, targeting sub-$30K mid-size electric truck.
Ford previews next-gen affordable EV platform — built on a low-cost skateboard architecture with CTC LFP cells, targeting $30K base price and 2027 launch in mid-size SUV form factor.