Space
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Thesis

Why this sector matters to investors right now. Structural, not market timing.

The commercial space economy was roughly 613 billion dollars in 2024 and is projected to roughly triple to 1.8 trillion dollars by 2035, growing almost twice as fast as global GDP (World Economic Forum and McKinsey, April 2024). The growth is not mostly about rockets. The WEF and McKinsey project that more than 60 percent of 2035 demand comes from industries that consume space-enabled data and connectivity (supply chain, defense, food, retail, digital communications) rather than from the launch-and-satellite backbone itself. The enabling shift underneath all of it is reusable launch: the cost of reaching orbit fell by roughly an order of magnitude over the past decade, and in 2025 SpaceX flew 165 Falcon missions, more than the rest of the world combined, while global orbital launch attempts reached about 320, up from 114 in 2020 (planet4589, SpaceNews).

Cheap launch turned space into a set of recurring-revenue businesses: satellite broadband (Starlink passed 12 million customers on June 4, 2026), earth observation sold as subscription data and analytics rather than one-off images, and now direct-to-cell connectivity to ordinary phones. The investible tension is structural. The two dominant players, SpaceX and Blue Origin, are private, so public investors access the theme through a younger and much smaller cohort of pure-plays whose FY2024 revenue ranges from Iridium's mature 831 million dollars down to AST SpaceMobile's pre-commercial 4 million dollars. The opportunity is real and durable. The public on-ramp is narrow, government-dependent, and for several names still pre-revenue.

Structural drivers

Forces that shape long-run demand and economics. Each driver is sourced.
  • Reusable launch collapsed the cost of reaching orbit. SpaceX flew 165 Falcon launches in 2025 (more than the rest of the world combined), and global orbital attempts reached about 320, up from 114 in 2020. Cheaper, more frequent launch is the precondition for every recurring-revenue business in orbit. Source: Jonathan's Space Report (planet4589), SpaceNews 2025 launch summary.
  • Defense and national-security demand is structural and growing. Government and defense buyers anchor most commercial earth-observation and connectivity revenue. BlackSky international sales reached about half of revenue in 2025 and Planet won a 240 million euro German-funded contract for European peace and security. Proliferated low-earth-orbit architectures and missile-defense initiatives expand the addressable market. Source: BlackSky and Planet Labs investor disclosures, SpaceNews.
  • Direct-to-cell opens a consumer-scale market. Connecting ordinary, unmodified phones to satellites is the newest commercial frontier. Starlink Direct to Cell is live across six continents with more than 650 satellites, and AST SpaceMobile is building large phased-array satellites with AT&T, Verizon, Vodafone, and Rakuten. Source: Starlink, AST SpaceMobile disclosures.
  • Earth observation matured into a recurring data and analytics business. Planet Labs (244 million dollars FY2025) and BlackSky (107 million dollars in 2025) sell subscriptions, tasking, and AI analytics rather than satellites, which makes revenue more durable and ties it to government budgets. Source: Planet Labs and BlackSky results.
  • The space economy is mostly reach, not backbone. The WEF and McKinsey project that the majority of 2035 demand comes from industries consuming space-enabled navigation, connectivity, and imagery, not from launch and satellite manufacturing. That broadens the demand base well beyond the space industry itself. Source: WEF and McKinsey, Space, the 1.8 trillion dollar opportunity (April 2024).
  • Private capital remains available to fund the build-out. Private investment into space companies ran roughly 8 billion dollars (BryceTech startup-equity tracking) to 12 billion dollars (Space Capital, broader) per year across 2024 and 2025, with national-security-focused ventures raising heavily. Source: BryceTech Start-Up Space, Space Capital.

Structural risks

Forces that could compress demand, change economics, or break the thesis.
  • SpaceX dominance is a structural overhang for every public proxy. SpaceX is roughly 52 percent of global launches and operates about 65 percent of all active satellites. It can cross-subsidize launch and broadband through Starlink in ways no public pure-play can match, compressing the economics available to smaller competitors. Source: planet4589, SpaceNews.
  • Most pure-play revenue depends on government budgets. Earth observation, lunar, and much of the connectivity cohort sell primarily to the US government and allied defense and intelligence agencies. BlackSky's growth was hit by US budget cuts in 2025. Continuing resolutions and NASA or Space Force budget swings can reprice the group quickly. Source: SpaceNews, company disclosures.
  • Several names are pre-revenue or thinly profitable and capital-intensive. AST SpaceMobile reported about 4 million dollars of FY2024 revenue while deploying its constellation; Rocket Lab, Redwire, Intuitive Machines, Planet Labs, and BlackSky are mostly not yet sustainably GAAP-profitable. Constellation build-outs are funded with recurring equity and debt raises, so dilution risk is high. Source: company 10-K and 10-Q filings.
  • Execution and mission risk is binary and frequent. New vehicles (Rocket Lab Neutron, Blue Origin New Glenn, SpaceX Starship) and lunar landers carry launch-failure and schedule risk, and constellation deployment can slip. A single failure can reset a company's timeline and sentiment. Source: company disclosures.
  • The best economics sit with companies you cannot buy. SpaceX and Blue Origin capture the dominant share of launch and broadband value, yet neither is publicly traded. Public valuations for the proxies (AST SpaceMobile, Rocket Lab, Redwire) have at times run far ahead of revenue, trading on narrative and optionality rather than cash flow. Source: market data, company filings.
  • Broadband and earth-observation capacity is expanding faster than demand in places. Starlink, Amazon's Kuiper, and OneWeb are all scaling broadband supply, and many optical and radar earth-observation constellations now compete for similar government and commercial budgets, which can pressure pricing. Source: CircleID Western LEO update, industry reporting.

Competitive landscape

How to think about the players. Framing along axes (pure play vs diversified, incumbent vs challenger, etc). Not stock picking.

The public universe sorts into archetypes with very different economics and risk. This is framing, not stock picking.

1. Mature cash generator (Iridium, IRDM). About 831 million dollars of FY2024 revenue, profitable, and returning capital. A lower-beta way to own established satellite communications, voice, and IoT rather than the growth frontier.

2. Launch and space systems (Rocket Lab, RKLB). About 436 million dollars FY2024, scaling the larger reusable Neutron rocket on top of a growing space-systems business. The closest public analog to owning launch capacity directly.

3. Space infrastructure (Redwire, RDW). About 304 million dollars FY2024. A picks-and-shovels supplier of solar arrays, structures, and in-space manufacturing that has expanded into defense via the Edge Autonomy acquisition.

4. Earth-observation data (Planet Labs PL, BlackSky BKSY). About 244 million and 102 million dollars respectively. Recurring imagery and analytics businesses tied closely to government and defense demand, increasingly international.

5. Lunar and exploration (Intuitive Machines, LUNR). About 228 million dollars FY2024, driven by NASA contracts. Milestone-binary: revenue and sentiment swing on individual lunar missions.

6. Direct-to-cell optionality (AST SpaceMobile, ASTS). Pre-commercial with minimal revenue but a very large addressable market. A deployment-and-execution story where the question is whether the constellation comes online on schedule.

7. The private giants (SpaceX, Blue Origin). Dominant in launch and broadband. Tracked here only for competitive context, because they frame every public competitor's economics even though you cannot buy the equity.

Cross-cutting framing: mature and cash-generative (Iridium) versus growth and pre-revenue (AST SpaceMobile, Intuitive Machines); heavily government-exposed (BlackSky, Planet, Intuitive Machines) versus more commercial; and capital-light versus capital-intensive. The right question is rarely a head-to-head ticker comparison. It is what return on capital each can earn given SpaceX's scale and its own funding position and end-market exposure.

Key metrics to watch

The operational and financial metrics that matter most in this sector. Each one names its source and update cadence.
MetricSourceFrequencyWhy it matters
Global orbital launch cadence and SpaceX shareJonathan's Space Report (planet4589), SpaceNews annual launch summariesOngoing, with annual summariesThe cleanest read on launch access and on how dominant SpaceX is becoming, which sets the cost floor for everything that flies.
Starlink subscriber and direct-to-cell milestonesSpaceX and Starlink milestone announcementsPeriodic (milestone-based)Proxy for how fast the broadband and direct-to-cell markets are being realized, which defines the ceiling for every competitor.
AST SpaceMobile satellites on orbit and commercial-service dateAST SpaceMobile investor relations and FCC filingsQuarterlyThe single biggest binary in the cohort. The direct-to-cell thesis lives or dies on whether the constellation deploys on schedule and service goes commercial.
Earth-observation pure-play revenue and backlogPlanet Labs and BlackSky quarterly resultsQuarterlyBacklog (BlackSky reported 345 million dollars entering 2026) is the forward read on government and defense demand before it shows up in revenue.
Pure-play cash runway and path to profitabilityCompany 10-Q and 10-K filingsQuarterlyConstellation and launch build-outs are capital-intensive, so runway and burn determine how much dilution holders absorb before the model proves out.
US national-security space budgetUS Department of Defense, Space Force, and NASA budget requests and appropriationsAnnual, with continuing-resolution riskMost pure-play demand is government. The direction of the defense and civil space budget is the macro driver for the group.
NASA CLPS and Artemis award cadenceNASA procurement announcements, Intuitive Machines and Firefly disclosuresOngoingDrives lunar-economy revenue and is the main top-line lever for the lunar names.

Catalysts and milestones

Known upcoming events that could move the sector. Dated where possible.
  • AST SpaceMobile constellation ramp. BlueBird 8 through 10 targeted for mid-2026 and 45 to 60 satellites planned by the end of 2026, moving toward commercial direct-to-cell service. Source: AST SpaceMobile disclosures.
  • Rocket Lab Neutron first launch. The medium-lift, reusable vehicle is the company's bid to compete for larger payloads and constellation deployment. Source: Rocket Lab investor relations.
  • Blue Origin New Glenn cadence ramp. New Glenn carried AST SpaceMobile's BlueBird 7 in April 2026; a faster flight rate would add a credible second heavy-lift provider. Source: Blue Origin, AST SpaceMobile.
  • SpaceX Starship operational milestones toward full reusability, which would compress launch costs further and pressure every competitor's economics. Source: SpaceX.
  • US proliferated-LEO and missile-defense architecture awards (for example, Golden Dome). Contract flow would directly benefit the earth-observation and connectivity pure-plays. Source: US Department of Defense reporting.
  • NASA Artemis and CLPS lunar mission cadence, including Intuitive Machines missions, which set the revenue path for the lunar names. Source: NASA, Intuitive Machines.
  • Continued earnings prints across the cohort. FY2025 full-year results and backlog updates from Rocket Lab, Planet Labs, BlackSky, and Intuitive Machines are the cleanest test of whether the businesses are converging on profitability. Source: company IR.

What would change the view

Conditions or evidence that would invalidate the thesis or materially shift the risk picture.
  • A public pure-play reaches durable profitability and positive free cash flow (for example, Rocket Lab or Planet Labs turning sustainably FCF-positive), validating the model beyond government subsidy and capital raises.
  • AST SpaceMobile reaches commercial direct-to-cell service at scale, or fails to deploy on schedule. Either outcome resolves the largest binary in the cohort and reprices the direct-to-cell theme.
  • SpaceX moves toward a Starlink or SpaceX IPO. Direct public access to the dominant economics would re-rate the proxies, in either direction, by removing the scarcity premium they currently carry.
  • The US national-security space budget materially expands or contracts. A large Golden Dome or proliferated-LEO program would lift the government-exposed names; a budget squeeze or prolonged continuing resolution would do the opposite.
  • Broadband or earth-observation overcapacity compresses pricing as Kuiper scales and more imaging constellations come online, changing the unit economics underpinning the data businesses.
  • A major mission failure or constellation setback (Starship, Neutron, New Glenn, or a lunar lander) resets schedules and sentiment across the group.

What we are not covering

Sub-areas, technologies, or companies we are deliberately excluding from the analysis, and why.
  • Orbital data centers and compute in space. Covered in the separate Orbital sector.
  • Defense space primes and weapons systems (Lockheed Martin, Northrop Grumman, L3Harris space divisions, missile defense). Covered in the separate Defense sector. Only commercial pure-plays are analyzed here.
  • Legacy geostationary satellite operators and fixed satellite services (SES, Intelsat, EchoStar and Hughes), except where they intersect the direct-to-cell story.
  • Ground-segment hardware, antennas, and launch-range services. Important enablers but outside the operator-and-launch lens of this analysis.
  • Government space agencies and national programs (NASA, ESA, ISRO) as entities. Tracked only as demand drivers.
  • Space tourism and suborbital flight (for example, Virgin Galactic) as a stand-alone thesis. Thin revenue and a different risk profile.
  • SpaceX and Blue Origin as investable securities. Tracked for competitive context only; neither is publicly traded.

Audit trail

Record of the last review and what changed. Required on every refresh.
Last reviewed: 2026-06-05
Change log
  • 2026-06-05Initial publication. All eight required SOP components populated from 2024 and 2025 full-year data and mid-2026 deployment status. Primary sources: WEF and McKinsey Space 2024 report, Space Foundation, Jonathan's Space Report launch statistics, company FY2024 and FY2025 results (Iridium, Rocket Lab, Redwire, Planet Labs, Intuitive Machines, BlackSky, AST SpaceMobile), Starlink and AST SpaceMobile disclosures, and BryceTech and Space Capital investment tracking. All sources accessed 2026-06-05.
Unresolved questions
  • Confirm AST SpaceMobile's commercial-service launch date and on-orbit satellite count once BlueBird 8 through 10 are deployed (planned mid-2026).
  • Confirm Rocket Lab Neutron first-flight date once it occurs. The schedule is operator-stated and has slipped before.
  • Whether SpaceX moves toward a Starlink or SpaceX IPO, which would reframe the entire public-proxy thesis.
  • Update the pure-play revenue comparison from FY2024 to FY2025 once full-year results are confirmed for Rocket Lab, Redwire, Intuitive Machines, and Iridium.

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Space - Strategy | Sterling